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CPM

Client: CPM
Year: 2012
Solution:

CPM a retail execution solution for hundreds of field agents

THE CHALLENGE

The CPM Group is a division of Omnicom Group Inc., a leading global advertising and marketing communications services company with 5,000 clients in more than 100 countries. Its call centers will handle more than 9.3 million inbound and outbound sales and customer care calls this year.
CPM UK supports clients like Procter and Gamble, Disney, and HP, with field marketing and contact center services.

CPM

THE SOLUTION

An end to end field marketing system including agent recruitment portal, visit planning, and mobile app for execution of retail brand merchandising.

THE BENEFITS

  • 25 internal Salesforce users
  • Up to 1000 external agents on contract
  • Portal for recruitment of talent
  • Custom workflow for territory planning
  • Analytics, dashboards, and reporting
  • Mobile app with offline input and synch for field agents
  • Closed loop field marketing system